Fastest Growing TV Brand in North America to Make Stops at Major Universities to Showcase Latest Product Lines

CORONA, Calif. August 26, 2015  - TCL , the fastest growing TV brand in North America, today announced a college campus dorm room makeover campaign to celebrate the back to school season. The TCL team will be making stops at major universities across the country over the next several weeks to redecorate the dorm rooms of lucky students at each campus. The makeover will include TCL products, including the new TCL Roku TV Color Series , as well as other college student essentials. 

During the cross-country tour, TCL will provide a dorm room makeover for one student as well as conduct a TCL product scavenger hunt where the team will give away additional TCL Roku Color Series TVs to students. The first event will be held at San Diego State University on Friday, August 28, and will be hosted by San Diego State alum, model and television personality Alison Waite . The second stop on the tour will include the University of Arkansas in Fayetteville on September 3. Additional stops will be made at other major college campuses throughout September and October. 

TCL Roku TV models range in size from 32” to 55” and offer the latest in technology advancements and stylish design at a great value. In May, TCL announced seven new TCL Roku TVs™, including its top-of-the-line 3850 models. This Decorator Series model provides back-to-school consumers with more choice in finding a smart TV to meet their needs for both content consumption and a second screen that can be used for school tasks—from creating PowerPoint presentations to multi-tasking and toggling from your computer screen. 

Announced in July, the new 32’’ TCL Roku Color Series smart TVs feature a bright new color palette – blue, green or pink accent colors on the TV bezel – providing the most stylish and affordable smart TV on the market, making it the perfect TV for any dorm room or apartment. The TCL Roku TV Color Series features the Roku® operating system that includes a personalized home screen, more than 2,000 streaming channels and a simple user interface that eliminates the need to switch between multiple inputs.  

“The TCL Roku TV has been a huge success with millennials, and has been a popular choice this back to school season because of the personalization and easy access to the most content,” said Chris Larson, Vice President, TCL North America. “The TCL Roku TV Color Series adds another level of customization to a TV that features a personalized home screen and allows them to watch all the content they love, when they want.” 

All TCL Roku TV models are Internet-connected and include the largest selection of streaming channels available on a smart TV in the U.S., including Sling TV, an Internet TV service with top sports, lifestyle, family and news networks such as ESPN, Disney Channel, Cartoon Network, AMC, HGTV, TNT, A&E and many more. WatchESPN, a one-stop destination for sports fans with live streaming access to ESPN networks, is also available on TCL Roku TV models. 

TCL Roku TVs are easy to use smart TVs with entertainment for any interest. The TVs feature a fully customizable home screen that provides access to all TV entertainment sources in one place, making it easy to quickly navigate between streaming channels, gaming consoles, cable boxes or other TV entertainment inputs. All TCL Roku TV models, including those in the Color Series portfolio, received the Netflix Recommended TV designation indicating they offer easy access to Internet TV services, faster performance and new features that enable a next-generation smart TV experience. 

For more information about TCL, please visit  http://www.tclusa.com/ or follow us on Twitter and Instagram @TCL_USA.

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About TCL Roku TV
TCL, one of the world’s best-selling TV brands, introduced the first TCL Roku TV in August 2014 combining TCL’s TV design with the Roku OS. The result is an award-winning smart TV that provides a simple, easy to use experience unlike other smart TVs. The first generation TCL Roku TVs launched to industry acclaim and received the coveted Editors’ Choice award from PC Magazine and received the Best of 2014 TV award. 

About TCL North America
TCL is one of the fastest growing consumer electronics and TV brands in North America. Founded in 1981, TCL (The Creative Life) established itself as a worldwide leader before recently launching in the US. TCL prides itself on offering customers high quality products with stylish design and the latest technology at a great value. TCL’s manufacturing expertise, vertically integrated supply chain, and state-of-the-art China Star panel factory, allows them to make large size TVs, premium design, and leading edge technology affordable for the US consumer. 

Roku and Streaming Stick are registered trademarks and Roku TV and Roku Powered are trademarks of Roku, Inc. in the U.S. and in other countries.

author: TCL USA